The journey from being ‘Applause Entertainment’ to becoming the ‘House of Applause’ has been a dramatic yet rewarding ride and the love has been definitely worth all the risk. As we celebrate our 5-year anniversary today, we feel a deep sense of gratitude towards every single person who helped make our vision to dazzle, disrupt and delight, come alive. Building a scalable creative business requires art, science and magic blended with considerable fiscal discipline. ![]() ![]() Sameer Nair, CEO – Applause Entertainment said, “The purpose of a storyteller is not to tell you what or how to think and feel, but to give you something to think and feel about. The forthcoming slate looks even more exciting with tent pole shows including Tanaav, Scam 2003: The Abdul Karim Telgi Story, Donaali, City of Dreams S3 & Gandhi to name a few, 8 upcoming movies, 4 documentaries under production, legendary Indian animation and lots more. Further raising the bar of storytelling, the content studio now expands its horizons into newer content formats including films, documentaries, animation and upscaling its regional content pipeline across languages. With great risk, often comes greater rewards, and Applause truly emerged as the catalyst in delivering a diverse stream of stories, catering to a mass of niches.Īpplause Entertainment is behind some of the most popular shows like Scam 1992: The Harshad Mehta Story, Undekhi, Rudra: The Edge of Darkness, Criminal Justice and Mithya amongst others. Built by an amazing team and terrific creative, business and platform partners, the unique ‘hub and spoke’ model of Applause Entertainment celebrates 5 years of creative storytelling and creating 40 shows from the House of Applause. Identifying a world that exists between Naagin and Narcos, in 2017, ‘Applause Entertainment’, a content and IP creation studio backed by the Aditya Birla Group was re-founded in a new avatar. ![]() The Entertainment ecosystem has always had game changers, and while the OTT content space was still in its nascent stage, Sameer Nair, the CEO of Applause Entertainment had a vision way ahead of its time. Over 5 years, the content studio produced 16 Indian Adaptations, 8 Book to screen re-imaginations and 16 originals
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